Remodeling is one of the most exciting and exhausting ways to attract more customers. The excitement of making a space brand new can be very enticing to business owners.
If you’re ready to boost your retail space into something incredible, these are the best ideas to consider.
Energy efficiency is one of the most important things to add to a retail space. This won’t necessarily bring in more customers. Still, it will allow your company to save some money so you can put that into advertising or improving other parts of your customer’s experience.
Updating areas like out-of-date leaky windows, adding continuous insulation, and updating your HVAC system can be enough to save your company hundreds every year on your energy bill.
Natural light allows a space to feel larger, invites people in, and keeps a store fresh and clean. If you own your retail location and can make a change this large, consider putting in more windows for natural light. Make sure you have your shop layout planned and that you’ll be able to create spaces around these windows.
If you’re worried about glare, you can pair it with sheer curtains to filter the light enough to keep it from being an eyesore.
The worst thing a retail space can do is leave customers without a clear direction to walk or clear things to do while they’re in the store. Create clear boundaries and layouts in your store that separate every area and give them purpose. You can do this through shelving, with specific regions made into an enclave of shelves and decor.
This action also helps shoppers who might not know what you offer. At a glance, they can look at a section and understand what that area offers, even if classic signage isn’t your shop’s style.
Paint tells a story and can guide people through spaces without them realizing it. From gorgeous epoxy-painted concrete floors to a wall with a fun mural, you can decide what speaks to your needs.
Pick a color palette early on that will work for your store, and try to keep within the confines of that selection. This will keep your branding more recognizable and give your store a sense of unity.
Don’t shy away from lovely decor when remodeling! Although you shouldn’t use white absorbent seating for the changing rooms, you should include soft, comfortable, and attractive decor. Consider if you’d be proud of an area of your store if you saw it posted on Instagram, and work forward from there.
Sometimes the biggest trouble is luring customers into the door. When remodeling, consider the exterior and how it reads to the average person walking by. Adding architectural facades, attractive signage, well-kept greenery, and other details can turn heads and pull people in.
Whatever branding you have inside your store should be carried into the exterior. Ensure you have your shop name and hours posted somewhere highly visible, so if anyone walks by in your off-hours, they’ll know when to come back.
Facing a retail environment matters because it’s what your customers will see when they walk through the store every day. Facing has the power to lead the eyes of a shopper and show them what they need to purchase. The initial project of deciding how to face your store, and setting it up, is the most time-intensive; all you have to do after the fact is ensure it’s refreshed every day your shop is open.
Every project can have complications, but if you know what you’re doing, you can avoid these unexpected problems! One of the biggest ways to help your remodeling project go smoothly is to work with a company that knows what they’re doing. Seek help from professionals who have experience in making a business blossom.
If your company has employees, you must let them know ahead of time that this remodel is happening and whether or not this will interfere with their work hours. Some employers still pay employees for the rate they’d be losing these days or even ask for employee help to remodel, so they have work to get paid for.
Plan as much as possible, and have a clear budget, vision, and timeline. If you head into a remodel without one of these, you may find the project unwieldy and impossible to complete.
Whether revamping an older shop or making one from scratch, a remodel can change everything. Consider following some of these ideas to get the most out of it!
Max Shafer is a freelance writer that loves sharing his knowledge and expertise on home improvement projects and materials. He lives in Land O’ Lakes, Florida, where he enjoys spending time with his wife and working on projects in his spare time. Max’s work as a freelance writer can be found on Building Product Advisors, a new construction industry resource launching in Fall 2022.
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